BestReviews
After Nexstar Media Groups’ acquisition of BestReviews, I was tasked with updating all brand copy, including the About Us page, to highlight the product review sites’ rigorous product testing and expert review processes.
To grow BestReviews footprint from digital only to broadcast and social channels, I wrote scripts and scaled editorial operations to introduce BestReviews’ commerce content to new audiences.
Substack About Us Pages
Knight Lab at Northwestern University
As a Northwestern University Knight Lab Fellow, I reported a series of thought leadership articles about the role of the product management professional within news media and journalism organizations.
Guardian Savings
To generate top-of-funnel interest in the Guardian Savings app, I created an SEO-optimized blog tailored toward parents who want to teach their children about financial literacy.