BestReviews
After Nexstar Media Group acquired BestReviews, I was responsible for updating all brand copy, including the About Us page, to highlight the e-commerce website's commitment to providing high quality product recommendations for shoppers.
To grow BestReviews' video content for broadcast and social channels, I wrote and produced video content and eventually built and managed a team that enabled BestReviews' previously digital-only commerce content to reach new audiences on broadcast and social.
Substack About Us Pages
Knight Lab at Northwestern University
As a Northwestern University Knight Lab Fellow, I reported a series of thought leadership articles about the role of the product management professional within news media and journalism organizations.
Guardian Savings
To generate top-of-funnel interest in the Guardian Savings app, I created an SEO-optimized blog tailored toward parents who want to teach their children about financial literacy.