BestReviews
After Nexstar Media Group acquired BestReviews, Meredith was responsible for updating all brand copy, including the About page, to highlight the e-commerce website's commitment to providing high-quality product recommendations for shoppers.
To grow BestReviews' video content for broadcast and social channels, Meredith wrote and produced video content and eventually built and managed a team that enabled BestReviews' previously digital-only commerce content to reach new audiences on broadcast and social.
Meredith built a hands-on product testing program and a creator program to bring rigorous testing and expert insights to BestReviews’ wealth of products and services reviews and consumer trends content.
Substack
As a consultant at Grownup Girl Fashion, Meredith worked closely with the founder to define the newsletter’s brand. Similarly, she defined a clear brand identity for her Substack newsletter.
Knight Lab at Northwestern University
As a Northwestern University Knight Lab Fellow, she reported a series of thought leadership articles about the role of the product management professional within news media and journalism organizations.
Guardian Savings
To generate top-of-funnel interest in the Guardian Savings app, Meredith created an SEO-optimized blog tailored toward parents who want to teach their children about financial literacy.